Vivid crystal colors come to life

PurColor

Fine-tuned color for vibrant, lifelike picture

PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing experience.

Crystal Processor 4K

See every shade of color as intended in 4K

Powerful 4K upscaling ensures you watch your favorite content in up to 4K resolution.

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

Picture Quality

Contrast Enhancer

Enhance sense of depth and color

Contrast Enhancer dynamically adjust the contrast, resulting in an enhance sense of depth and color.

HDR

See details in every scene

High Dynamic Range increases light levels on your TV, so you can enjoy an enormous spectrum of colors and all the visual details.

Gaming Experience

Motion Xcelerator

Smooth motion for a clear picture

Experience clear picture and performance. Motion Xcelerator automatically estimates and compensates frames for the source of contents.

Auto Low Latency Mode (ALLM)

Instantly reacts to your commands

Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.

Sound

Object Tracking Sound Lite (OTS Lite)

Virtual sound that tracks the action

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting the TV speakers for a more harmonious sound.

Adaptive Sound

Sound fine-tuned to your content

Hear vivid yet balanced audio with Adaptive Sound that optimizes sound based on real-time scene analysis by content type.

Design

3-Side Bezeless Design

More screen, less bezel

Crafted with an effortless minimalistic style from every angle, the sleek and elegant design draws you to the purest picture.

Smart Features

Google Meet

Make video calls on the big screen

Connect your video call applications to your screen and spend time with your loved ones on the big screen.