Samsung LS01B 55" The Serif 4K QLED Smart TV


$2,851.00 $2,249.00
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Unconditionally beautiful

Design for every place, at every moment, from every angle

Actual product may differ from image shown. Please see our product gallery.

Top 4 Features

Matted Display

360 All Round Design

Detachable Stand


Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Your home, unlimited possibilities

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and elevates your home décor wherever you place it.

Beautiful in every place

Detachable Stand

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

Actual product may differ from image show. Availability of colours differ by region.

See the world in QLED

100% Colour Volume & HDR 10+

With 100% Colour Volume, Quantum Dot technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness. HDR+ analyses each scene frame by frame to adjust the brightness level for optimal viewing experience.
100% Colour Volume measured to DCI-P3 standard, certified by VDE.

Serif Design

By Ronan & Erwan Bouroullec

"I" Shape Design
The iconic "I" shape of The Serif, designed by ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Ambient Mode

Beyond the black screen

Ambient Mode+

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec's exclusive patterns in Ambient Mode+ were inspired by the beauty of the natural world around us - a beautiful leaf and textured fabric.

Availability of colours differ by regions.

Elevate your space

Enjoy every moment with The Serif

Beautiful from any angle, at any time of the day.


The smart way to access your favourite content

Smart Hub

Discover your favourite movies, TV shows, games and ambient screens all in one place.

Smart services and GUI (graphic User Interface) may vary by model, region, language.

Some services are available to watch after registration and subscription.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on yoour TV screen with just a quick tapon The Serif.

This service only works when TV and mobile are turn on.

Tap View is only available on Samsung Galaxy devices with Android OS 8.1 and higher

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

The service only works when TV and mobile are turned on.

Requires installation of the SmartThings app.

Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.

Apple Airplay may not be supported depending on the model or geographical area.

Split your screen and do more

Multi View

Watch what's on your TV and mobile on the same screen at the same time. Whether it is doing a home workout or checking live stats for sports, simply connect your phone and multi-screen like never before.

Supports Android OS and iOS based smartphone.


Simple Connectivity


When you need some music, simply place your mobile device on top of The Serif for hassle-free streaming.

Compatible devices only.

Get what you want just by speaking up

Bixby Voice Assistant

Everything is so much easier with voice control. Now you can quickly access your favourite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want

Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

To charge the remote with solar energy, set the TV remote down with solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.